Sony Music India partners with Legendary Games to include rap artist Raftaar in brand-new ‘Bhangra Boogie Cup’ Fortnite project: Bollywood News


Sony Music India and Legendary Games have actually revealed a brand-new collaboration, including music from prominent Indian rap artist and music author, Raftaar, in Fortnite’s newest project the Bhangra Boogie Cup – an in-game competitors targeting the mobile video gaming neighborhood in India, which starts on December 20.

Sony Music India partners with Epic Games to feature rapper Raftaar in new ‘Bhangra Boogie Cup’ Fortnite campaign

Raftaar’s brand-new initial music track entitled ‘ Click Pow Come Down’, due for release on December 29, will likewise be offered to open as an award for Bhangra Boogie Cup winners in the video game. Players can likewise acquire the tune in the Fortnite in-game product store from December 30. Bhangra Boogie Cup is the very first partnership in between an Indian artist and Fortnite.

” Our collaboration with Legendary Games uses brand-new chances for our artists to reach fans by merging 2 terrific sources of home entertainment together,” stated Rajat Kakar, Handling Director, Sony Music India. “Raftaar’s ‘ Click Pow Come Down’ is a tune loaded with energy and positivity, and we’re thrilled to see the action from players.”

Raftaar signed an unique recording arrangement with Sony Music India in July previously this year, together with a brand-new collaboration with his independent label Kalamkaar, which is house to young hip-hop, rap, pop, and EDM skill from the nation. A popular rap artist, manufacturer, tv character, and music business owner, Raftaar is credited for producing a criteria for Indian rap and hip-hop.

” I can’t wait to provide the track to Indian players and partnering with Legendary Games is a fantastic method to wind 2020 up,” included Raftaar. “I want to make an effect with the tune that has actually been developed keeping the spirit of Fortnite in mind!”

Bhangra Boogie Cup is the very first partnership in between an Indian artist and Fortnite and is the most recent in a series of collaborations in between Sony Music and Legendary Games.

LIKEWISE READ: Rapper Raftaar tests positive for COVID-19, he feels it’s an error

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