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Kellogg rolls out cereal snack bars

12/9/2020

Kellogg has created grab-and-go variations of two cereal manufacturers with the launch of Froot Loops and Frosted Flakes cereal bars. Every bar is the same as half a serving of cereal.

Mariah Carey launches direct-delivery cookie line

12/9/2020

Mariah Carey has teamed with Digital Eating Ideas, based by restaurateur Robert Earl, to debut Mariah’s Cookies. The model provides 5 common flavors, in addition to three seasonal varieties, and is on the market for direct supply in additional than 30 cities.

Gatorade forms endorsement deal with NBA all-star

12/7/2020

PepsiCo’s Gatorade unit has recruited Damian Lillard, an NBA all-star with the Portland Path Blazers, to function a model ambassador for its Bolt24 model. Lillard will begin his new position in a TV advert this month.

L’Oreal, nonprofit work to end street harassment

12/7/2020

L’Oreal is in a partnership with nonprofit Hollaback! to finish avenue harassment, and they’re striving to coach 20,000 individuals in bystander intervention by the tip of 2020. The Stand Up Towards Avenue Harassment marketing campaign goals to finally prepare a complete of 1 million individuals worldwide.

Campbell Soup launches winter campaigns

12/4/2020

Campbell Soup has launched the Save the Snow Day marketing campaign encouraging individuals to put aside digital gadgets and get outdoors with a web site providing a free snow day equipment to the primary 3,000 individuals to commit. The model can also be releasing a brand new model of an iconic advert.

Smithfield offers storage space for vaccine

12/4/2020

Smithfield Meals is providing using its “ultra-cold” freezers to well being officers ought to space for storing change into “constrained” for the coronavirus vaccine. Smithfield can also be providing to assist distribute the vaccine to important employees.

Danone extends parental leave to all US workers

12/4/2020

Danone North America’s parental depart coverage now covers workers working in manufacturing. The coverage permits for 18 weeks of paid depart after the adoption or beginning of a kid.

Consumer Brands pushes for vaccine prioritization

12/9/2020

The Client Manufacturers Affiliation has despatched letters to federal and state authorities, urging their prioritization of the patron packaged items workforce for the COVID-19 vaccine. “We’re hopeful that native well being officers begin leaping on this faster quite than later so that there is some steerage and a few higher sense of be environment friendly with the important workforce,” stated Bryan Zumwalt, Client Manufacturers’ govt vice chairman of public affairs.

Nestle rolls out alt-meat brand in China

12/9/2020

Harvest Connoisseur, a plant-based meat model from Nestle, has entered China with burger patties, nuggets, sausages, a floor selection and dishes reminiscent of kung pao rooster. The merchandise will likely be made in Tianjin, China, in Nestle’s first Asian plant-based meat facility.

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