This cooperation is coming at a huge minute for both brand names. Previously this year, North Face launched another collaboration with MM6 Maison Margiela that was an immediate hit. North Face’s initial styles have actually likewise seen strong sales this year: According to ASOS, the business saw a300 percent increase in North Face puffer purchases In specific, the need for the Nuptse puffer has, according to style online search engine Lyst, increased 71% in November, making the coat among the most-viewed items from the brand name on the website. Given That creative director Alessandro Michele took the reins at Gucci in 2015, he, too, has actually made headings for hisinnovative shows Most just recently that consisted of a mini-festival, GucciFest, committed to showcasing the brand name’s brand-new collection, along with highlighting emerging designers. While Michele has actually dealt with other artists and designers, the North Face cooperation marks the very first brand name collaboration he has actually done while at Gucci.